The freshest salad
How do you let everyone know you offer the freshest salad in town? 🤔 People already love your tasty sandwiches and wide variety of choices, but many don’t realize they can skip the bread and enjoy a box of ready to go salad instead.
The goal was simple: sell more salads. The challenge? Most customers didn’t know Subway offered fresh, ready-to-go salads. We needed to spread the word and draw them away from competitors in the food court.
A dynamic visual that highlights the freshness and gives you the sense that you can grab it and enjoy it right away.
We wanted to show just how fresh it is—so we captured each ingredient mid-air as it falls into the bowl. The result?
We also conducted marketing research and strategically positioned the three salads at a more competitive price point than our rivals. To build buzz, we launched them as a limited-time offer. The campaign began in January, highlighting the protein content to better connect with customers following specific diets. We then introduced the next two salads in succession.
Let’s discuss your
Message sent successfully!
We will contact you shortly :)
Big ambitions?
We match the energy.