About Us
Our story
After building a creative studio focused on employer branding, launching the agency was the logical next step.
Today, we offer the full range of advertising services and have greater control over the results we deliver.
With the It’s Fake brand, we pay homage to the most real thing in the world: nature. A quiet reminder that authenticity doesn’t shout — it simply is.
Our values
EMPATHY
We listen, understand, and act with respect—toward clients, audiences, and each other.
REASON
We think before we act—grounding our work in insight, clarity, and purpose.
AUDACITY
We respect people, not rules—because real change takes courage, not obedience.
AUTHENTICITY
We stay true to who we are and communicate with honesty in everything we do.
Our core members
Veselina Kirova
Co-founder & Creative director
Taniel Gulian
Co-founder & COO
Gabriela Dimitrova
Head of Art
Ivaylo Angelov
Client Service Director
Kristina Kirova
Client Service
Dimitar Stoyanov
Copywriter
How we work
If you’re looking for some ready-to-wear creative, our team from Fake Collective is here to help with any materials you need for you business - print, social media content, etc.
If you’re ready for something tailor made for your business, Fake Studio is here for you. Brand identity, creative strategy, full-blown campaigns and real partnership.
| Deliverables | FAKE COLLECTIVE | FAKE STUDIO |
|---|---|---|
| Digital materials presentations, banners & ads | ||
| Print materials flyers, posters, menus | ||
| Social media content ready-to-post | ||
| Copywriting | Basic | Branded content & storytelling |
| Packaging design | – | |
| Brand identity development | – | |
| Creative strategy | – | |
| Full campaign creation | – | |
| Production times | Fast-track one time contract | Long-term creative partnership |
| Offer creation | Within 3 working hours | Within 24 hours |
| Cost | $$ | $$$ |
Project stages
Every step of the process involves different people and tools. To ensure quality and effective communication, we built a path that saves time, energy and resources.
-
00
Initial meeting
Offering
Contract
-
01
Internal briefing
Deadline setting
Project creation
-
02
Hard work
Progress update
-
03
Feedback
Changes
Project polishing
-
04
Export
Posting
Deliverables
-
05
Reporting
Reflecting
Final feedback
Where to find us
Sofia Center
street Georgi Benkovski 14
09:30 - 17:30 GMT+2Careers
Account Manager
We’re looking for an Account Manager who can juggle timelines, talk the talk with clients, and keep the creative chaos on track. If you thrive in fast-paced environments and know how to turn briefs into action, let’s talk.
- Project management
- Client relations
- Communication
- Deadline driven
- Creative industries
- Team player
- Strategic thinking
Creative Photographer
We’re on the hunt for a Creative Photographer with a sharp eye, fast finger, and a love for capturing moments that speak louder than words. If you dream in compositions and know how to turn chaos into iconic visuals — we need your lens.
- Conceptual thinking
- Lighting know how
- Studio and location shoots
- Photography
- Creative direction
- Visual storytelling
- Editing skills
Become part of the
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Big ambitions?
We match the energy.