It’s Fake Ltd., with its registered office and management address at 70 Georgi S. Rakovski Street, Sofia 1000, Bulgaria, registered in the Commercial Register at the Registry Agency under UIC 208179287 (collectively referred to as “It’s Fake”, “our”, or “we”), respects the privacy of our clients and online visitors. With this document, we inform you as follows:
Regarding Cookies
What are cookies? Scope and purpose of processing
Cookies are small files, usually consisting of letters and numbers, that are downloaded to your device when accessing websites. They are used to enable websites to function properly or to improve performance. Cookies are created when a user’s browser loads a particular website. The website sends information to the browser, which then creates a text file. Each time the user returns to the website, the browser retrieves and sends this file to the website’s server. Cookies serve various functions, including collecting information, remembering user preferences, enabling shopping cart usage, and overall, facilitating the use of the website.
We use cookies to perform certain functions, namely:
- to ease navigation on our site and use of its features, ensuring smooth service;
- to improve our website;
- to provide personalized features while you browse our site;
- to deliver targeted advertising;
- to collect information about how you use our website, so we can provide better service, assess which areas of our website are of most interest to you, or remember you during your next visit.
These cookies are listed below:
Type 1: Strictly Necessary Cookies
These cookies are essential for users to browse our website and use its features, including access to secure areas, without needing to log in repeatedly or have their actions forgotten across pages in a session. NOTE: Without these cookies, we cannot guarantee the proper performance of our website or ensure online security during your sessions.
Type 2: Performance Cookies
We use these cookies—primarily Google Analytics cookies—to collect information on how users interact with our website. We gather data such as the clicked parts of the page, number of pages visited, session duration, and error messages (if any), with the aim to improve our website and provide better service. For general information about Google Analytics, please click here. For the privacy policy related to Google Analytics, please click here. Please note that we have configured Google Analytics to prevent user identification by masking IP addresses of all visitors to our site.
Type 3: Functionality Cookies
These cookies allow us to remember choices made by users on our website, such as username, language, and other preferences. This enables us to provide personalized features during website browsing.
Authentication
We use cookies to authenticate users and recognize when they’re logged in, so we can facilitate access to It’s Fake’s services and display appropriate content and features. For example, we use cookies to keep you logged in while navigating between pages. Cookies also help us remember your browser, so you don’t have to log in repeatedly.
Type 4: Targeting and Third-Party Advertising Cookies
When you visit our website, some cookies may be placed on your device and used by third parties for advertising purposes, with your permission. This occurs when the website you visit includes content displayed from a third-party site or when you click a share button on our site and receive cookies from that third party. These third parties include social media providers like Facebook or YouTube, who offer services to both our users and us. These cookies allow third parties to collect and store data, such as user preferences and pages visited, for advertising or service improvement purposes. Please note that we do not control these third-party cookies and are not responsible for them. For more information, consult the respective third-party websites:
- YouTube
Also, our site uses Google AdWords for remarketing purposes. As mentioned above, we have no control over these cookies and are not liable for their use. If you would like to opt out of these cookies, please disable them at the following link: http://www.google.com/settings/ads
Legal Basis
Due to the purposes described (see Section 1), the legal basis for processing personal data using cookies is Article 6(1)(f) of the GDPR.
Retention Period
Once the data transferred by cookies is no longer needed for the purposes outlined above, it will be deleted. In some cases, further storage may be legally required.
Preventing Cookies
If you wish to disable one or more types of cookies used by our website, we recommend expressing your choice through third-party consent forms. Additionally, you can prevent cookies by changing your browser settings. If you initially consent to our use of cookies but later change your mind, you can delete the cookies set and adjust your browser to block future ones. For more information on managing cookies, visit:
Disable anonymous Google Analytics cookies: You can install the Google Analytics browser add-on to prevent your data from being sent to Google Analytics. For more information, visit: https://tools.google.com/dlpage/gaoptout
NOTE: Since cookies are meant to improve or ensure the usability and processes of our website, disabling or deleting them may prevent users from using certain features or affect the normal performance of the site.
Policy Governing Use; Changes to This Cookie Policy
The terms of this Cookie Policy govern the use of cookies and all data collected on-site, except for third-party cookies. To the extent permitted by applicable law, It’s Fake reserves the right to change this Cookie Policy at any time, and we encourage you to check our website periodically for updates. Changes to this Cookie Policy become effective once published on our website.
Your Rights
It’s Fake Ltd. informs you that you may exercise your rights under applicable law at any time and without formalities by sending an email to: office@itsfake.agency
"Last updated: August 2025