"MY WORLD" Campaign
The leading Bulgarian watch and jewellery retailer entrusted us with developing their brand and visual identity. In addition to refining their logo, tone of voice, and point-of-sale materials, we also created several campaigns for the prestigious brands they import.
We chose the gorgeous actress Liliya Maraviglia to be the face of Alexander Shorokhoff.
The set we designed was nothing short of magical—an enchanting stage where beauty could truly shine.
Inspired by the unique character of the timepiece, we crafted a story that reflects its spirit and elegance.
Video: Pavlin BASHMOTION Ivanov
Photo: Plamen Gavrilov @plam_visuals
Hair & Make-up: Nadya Sivkova @nadyasivkova
Styling: Bogdana @bogdanaonline
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