"Hate Valentine's day" Campaign
JARO’s Valentine’s Day campaign paid tribute to those who find the holiday excessive and believe it’s more meaningful to say “I love you” and really mean it.
We focused on instagram as a channel and created content designed to be saved, not just liked. Our special Black Valentine was made for sharing—so you could send it directly to someone you love.
Then we introduced the Lovely Menu for Two—designed to be shared. Sweet and thoughtful, it was our way of saying “I love you” without words.
The teaser phase of our campaign carried the message “Love is blind”—and the visuals made sure you saw it.
Our small social media campaign achieved big results—amplifying reach and positioning the brand as bold, distinctive, and impossible to scroll past.
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